Privacy Policy

1. Who we are

This CRM is operated by Starwell Middle East General Trading LLC (“Starwell”, “we”, “us”), Dubai, United Arab Emirates. It is an internal business tool used by our sales team to receive and manage customer enquiries and requests for quotation received through WhatsApp and email. It is not a consumer product and is not open to public registration.

2. Information we process

• WhatsApp enquiries: your WhatsApp phone number, WhatsApp profile name, the content of messages you send us (including images, documents and other attachments) and message delivery status.
• Email enquiries: sender name and email address, subject, message body and attachments sent to our sales mailboxes, plus our own replies.
• Business contact details: company name, contact person, phone, email and country, where you provide them.
• Enquiry metadata: timestamps, assigned salesperson, priority, RFQ classification, follow-up notes and pipeline stage.
• Staff account data: for our own employees, a username, email, role and team.

3. Why we process it

• To read, understand and respond to your enquiry or request for quotation.
• To route your enquiry to the correct salesperson and track our response time.
• To prepare and follow up on quotations, orders and after-sales support.
• To generate internal performance and sales reporting.
• To comply with UAE tax, commercial and record-keeping obligations.

Our lawful basis is the performance of, or preparation for, a commercial relationship with you, our legitimate business interest in managing customer enquiries, and where required, your consent (for example when you message us first on WhatsApp).

4. Automated classification

Incoming messages may be summarised and categorised automatically (for example as an RFQ, a general enquiry, or a trader/supplier offer) to help us prioritise. This assists our staff; it does not make any decision that legally or financially affects you. A human always reviews and answers your enquiry.

5. Service providers

We share data only with providers that operate this system on our behalf, under confidentiality obligations:

• Meta Platforms (WhatsApp Business Cloud API) — message delivery.
• Google (Gmail) — our sales email mailboxes.
• Our cloud hosting and database provider — application hosting and secure storage.
• Our AI provider — message summarisation and classification.

We do not sell your data, and we do not use it for advertising or profiling.

6. Security

Access is invite-only. Every account is authenticated, and database row-level security restricts each salesperson to the enquiries assigned to them, with wider access limited to management. Data is encrypted in transit and at rest, and credentials are held in an encrypted secret store.

7. Retention

Enquiry and conversation records are kept for as long as needed for the commercial relationship and then for the period required by UAE law (generally five years from the end of the relevant financial year). After that they are deleted or anonymised.

8. Your rights

You may ask us to access, correct, delete or restrict the personal data we hold about you, or object to its processing. You may also ask us to stop contacting you on WhatsApp or by email at any time — simply reply asking us to stop. Contact us using the details below and we will respond within 30 days.

9. Contact

Starwell Middle East General Trading LLC
Email: sales@starwellmep.com
Dubai, United Arab Emirates

10. Changes

We may update this policy from time to time. The revision date at the top of this page shows when it was last changed.